Sun Pictures’ Vettaikkaran hit the screens on Friday with a record 600 prints across the globe. ‘Vettaikkaran’ was released in almost 75 theatres in Kerala alone which is one of the highest.
Produced by AVM, this Vijay starrer is promoted by Sun Pictures and with innovative promotions the film has begun to show results as early as second day. Sun Pictures made the right moves in building the anticipation around this Vijay’s movie even before the release.
Great initiatives by Sun Pictures MD Kalanithi Maran are boosting the film’s success ratio many folds. Sun Pictures’ COO Hansraj Saxena is leaving no stones unturned to ensure this film also makes it to the top. Sun Pictures has emerged as the Masters with the Midas touch with ‘Vettaikkaran’ once again.