Kollywood Super Star Chiyaan Vikram has signed with Manappuram General Finance and Leasing Ltd as their Brand Ambassador for Tamil Nadu. Vikram is the most credible, marketable and hugely popular film star not only in Tamil Nadu but across the globe where south Indians, especially Tamils live.V P Nandakumar, Chairman, Manappuram Finance said. “It is an honor to welcome “Chiyaan” Vikram to help promote Manappuram in Tamil Nadu”. Manappuram Finance is the first NBFC in Kerala to get a short term rating of A1+ from ICRA and a long term rating of LA+ from ICRA for its working capital limit of Rs. 6 billion under BASEL II norms.”Manappuram Finance has over 1,080 branches across 15 states. "Gold is the rural credit card especially for millions of people who are working in the informal economy,'' said “Chiyaan” Vikram adding that he was delighted to be part of the Manappuram Family as their brand ambassador.A new regional approach to marketing of products will be made with more focus on regional communication strategy. To expand its business footprints in various states, Manappuram Finance is currently in the process of signing up well known celebrities across India to be the face of Manappuram Brand, according to Mr. I. Unnikrishnan, Managing Director, Manappuram Finance.He also added that, in Tamil Nadu “Chiyaan” Vikram will join super stars namely, Mohan Lal In Kerala, Puneet Rajakumar in Karnataka, and Victor Venkatesh in Andhra Pradesh to endorse its various products in South of India.